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Learn and Leisure Dubai (Educational Tour)

Learn and Leisure Dubai (Educational Tour)

MODUL DUBAI UNIVERSITY TRAINING PROGRAMS

Modul University Dubai

In partnership with Austria's most prestigious private higher educational institution, Modul University Dubai now offers travel, tourism and hospitalitly certified programs for young aspiring students

MODUL University Dubai is a branch campus of Austria’s leading international private university, which recently was ranked in the world’s 25 top performing universities in top-cited publications and ranked 3rd in Europe. MODUL University Dubai, launched in 2016.

Currently we have students from over 70 nationalities studying Undergraduate and Postgraduate students.

Founded by Dubai Investments cutting-edge education in the areas of International Management, New Media Technology, Public Governance, Sustainable Development, and Tourism and Hospitality Management as well as professional educational and training programmes.

COURSES

Unit I : Designing Tourism Experience (16hrs)

Designing Tourism Experience

This course focuses on developing a good understanding of the key concepts and principles of tourism experience design. The tools shared during the course will enable participants to be able to design memorable and authentic tourism experiences.

Learning Outcomes:

  • Understand the nature of the tourism experience
  • Critically assess the relevance and applicability of new approaches to delivering meaningful tourism experiences
  • Demonstrate an ability to integrate design components into a tourism experience
  • Develop evaluation criteria and evaluate tourism experiences

Unit 2: Strategic Marketing for Destination Marketing Organizations (16hrs)

Strategic Marketing for Destination Marketing Organizations

This course focuses on taking a systematic approach and is designed to extend the users knowledge and experience in marketing to tourism and hospitality by first understanding the nature of competition within the tourism industry; second, by understanding the role of information technology; and third, by developing extensive analytic skills.

Learning Outcomes:

  • Critically assess the relevance and applicability of new approaches to delivering meaningful tourism experiences
  • Understand the basic tenets of the new service economy & the role of DMOs
  • Describe the role of brands and the value of place and destination brands
  • Identify how consumers experience brands in the context of their social environment, and regarding their existential selfexpression
  • Comprehend the key elements of an effective destination marketing strategy

Unit 3: Health & Tourism Hospitality (16hrs)

Unit 3: Health & Tourism Hospitality

This course focuses on developing the understanding of the key concepts and principles of health tourism and hospitality as a complex approach of combining wide range of health related services with travel and hospitality components.

Learning Outcomes:

  • Understand the complex nature of health tourism and hospitality services
  • Recognize the role of cultural traditions and natural resources in creating health tourism and hospitality provision
  • Describe the role of brands and the value of place and destination brands
  • Learn to analyze resources and assets that may be used in health tourism and hospitality
  • Acquire knowledge and skills that can be translated
  • Understand how health and hospitality can be combined

Unit 4: Principles of Consumer Behavior in Tourism (16hrs)

Unit 4: Principles of Consumer Behavior in Tourism

This course focuses on tourism and leisure organizations that are within very complex service industries where consumer orientation is much more needed than in previous productions. This course provides basic information on actual topics in the area of tourism & leisure psychology and consumer behavior. Psychological concepts are discussed with respect to issues of consumer behavior, and aspects of tourism marketing are analyzed from a psychological basic

Learning Outcomes:

  • Understand the key concepts and principles of consumer behavior
  • Acquire broad knowledge and understanding of consumer psychology in general with a focus on tourism
  • Connect issues of tourism marketing to the underlying psychological concepts and processes and vice versa
  • Describe and explain consumer/tourist behavior through new knowledge of psychological concepts

Unit 5: Hotel Real Estate Planning & Valuation(16hrs)

Unit 5: Hotel Real Estate Planning & Valuation

This course focuses on covering the fundamentals of the real estate market and teaches participants how to recognize various special types of real estate as well as understand the trading potential of hotels. Focus is given to the real estate development process to help participants become conversant with the different types of valuation methods

Learning Outcomes:

  • The aim of this course is to develop students’ understanding of the key concepts and principles of real estate planning and valuations
  • To understand the fundamentals of the real estate market
  • Recognize various special types of real estate
  • Understand the trading potential of hotels
  • Understand the real estate development process
  • Be conversant with the different types of valuation methods
  • Can roughly establish and evaluate the cash flow for a hotel operation
  • Be conversant with the different key terms of property development and valuation

Unit 6: Hotel Asset Management (16hrs)

Unit 6: Hotel Asset Management

We focus on the evolution of the Hotel Industry. Understanding the profession of a hotel asset manager and the role of having the fiduciary responsibility to manage the lodging investment to meet the specific objectives of ownership. Learn about the maximization of investment value through measurable profit creation and preserved capital growth and master the latest analytical tools and techniques asset managers use to create value for hotel enterprises

Learning Outcomes:

  • History and Evolution of Hotel Asset Management and Ownership
  • The role and current state of the Profession of Asset Management
  • Macroeconomic Trends, Hotel Industry Structure and Investment Cycle
  • Key Industry Trends Impacting Hotel Asset Performance
  • Asset Management Process: Asset Management Cycle and Plan
  • Buy-Sell-Hold Decisions
  • Structuring Hotel Investments
  • Understanding Revenue and Channel Management: Key terms, tools and ratios
  • Understanding Hotel Franchise Agreements

Unit 7: Forecasting & Benchmarking for Hotels (16hrs)

Unit 7: Forecasting & Benchmarking for Hotels

This course focuses on performing a detailed analysis of the existing demand, competition and perform demand projections. On this basis, revenues and expenses are forecasted, providing an estimation of cash flows for the projection period. The participant will learn to read and interpret STR data reports and will review some fundamental concepts of hotel project valuation and financing

Learning Outcomes:

  • Define the competitive set for a market by specifying the primary and secondary competitors, define relative competitiveness
  • Making informed estimation on the existing and latent demand, occupancy and segmentation
  • Forecasting occupancy and average daily rates for the competitive set
  • Explain implications of variable revenues and fixed costs on hotel profitability
  • Produce accurate forecasts of revenues, expenses and cash flows
  • Use the income approach to estimate market value of a hotel
  • Understanding of benchmarking and forecasting hotel performance with the objective of valuing a hotel property

SAMPLE PROGRAM:

DAY 01ARRIVAL DUBAI INTERNATIONAL AIRPORT

Dubai Airport
  • Arrive at Dubai International Airport
  • Meet and greet by our escort on arrival
  • Transfer to your hotel on an airconditioned coach
  • Check-in hotel

DAY 02UNIVERSITY CLASSES

Dubai Airport
  • Buffet breakfast at hotel
  • Transfer to University
  • Classes
  • Lunch
  • Classes
  • Transfer back to hotel
  • Dinner at hotel

DAY 03UNIVERSITY CLASSES-DHOW CRUISE

Dhow Cruise Dinner
  • Buffet breakfast at hotel
  • Transfer to University
  • Classes
  • Lunch
  • Classes
  • Transfer to cruise terminal for a Dhow Cruise Dinner
  • Dhow Cruise Dinner on Board
  • Transfer back to hotel

DAY 04DUBAI CITY TOUR - DESERT SAFARI

Burj Kalifa
  • Buffet breakfast at hotel
  • Half Day Guided Dubai City Tour
  • Lunch
  • Back to hotel for Desert Safari
  • Pick up for Desert Safari Tour with BBQ Dinner
  • Transfer back to hotel

DAY 05ABU DHABI CITY TOUR

Sheik Zayed Mosque
  • Buffet breakfast at hotel
  • Abu Dhabi City Tour with Lunch Ferrari Tickets
  • Dinner
  • Transfer back hotel

DAY 05DEPARTURE DUBAI

Breakfast. Check-out 12NN. Departure transfer to airport

WHAT'S INCLUDED:

  • Round-trip International airfare on economy class
  • 4-star hotel accommodation on twin-sharing basis
  • Breakfast, Lunch & Dinner
  • Two Days Classess at Modul University
  • Airconditioned Transportation
  • Pre-Departure Briefing
  • Travel Insurance
  • Airline Taxes / Surcharges / Border Fees / Visa Fees

WHAT'S NOT INCLUDED:

  • Tippings for guide & driver
  • Personal Expenditures